Digital fourth kit available in FIFA for selected teams
EA SPORTS and Adidas have teamed up to launch a digital fourth kit for Real Madrid, Manchester United, Bayern Munich and Juventus in FIFA 18.
The new digital kits are only available online and through FIFA’s Ultimate Team. Those who had one of the four clubs as favourite team before December 14 will have immediate access to the kit. Others can get their hands on it through packs or on the transfer market.
It is a first that football kits are exclusively designed for games. Showing how much esports has grown and the importance a brand like Adidas gives to it.
Will it be a one-off or will others follow?