10 interesting stories around 2018/2019 kits
A new season means new kits: from innovative launches to crazy designs and from record sales to controversial sponsors. Here are 10 interesting stories around 2018/2019 kits.
1. Juventus sells over half a million Ronaldo shirts in first 24 hours
The transfer of Cristiano Ronaldo to Juventus will be a major marketing boost for the club from Turin. Reports suggest Juventus sold 520,000 shirts with Ronaldo’s name on it in the first 24 hours after signing him.
2. Napoli opens official Amazon merchandise store
Italian club Napoli became the first club to officially open an Amazon Brand Store. The club will sell their merchandise, and thus their 2018/19 kits, on the Italian, German, French, Spanish and UK Amazon. The North American market might follow.
3. Watford sends free kit to loyal away fans
Watford is not the biggest Premier League club and certainly not all of their away games are televised. The club wanted to show their appreciation for loyal fans and sent out new away kits to fans that went to all 19 away games last season.
4. Everton first club to use women’s team to launch kit
Everton often tries out new things, whether it is digitally or when it concerns their kits. This year the club from Liverpool made history by becoming the first club to only use their women’s team to launch a kit.
5. Spurs away shirt identical to Barca’s training shirt
Tottenham Hotspur recently launched their new Nike kits and it did not take long before fans noticed the away kit being more or less identical to Barcelona’s training kit.
6. PSG might wear a Michael Jordan branded kit in the Champions League
PSG could wear Michael Jordan branded kits in the Champions League this season. The regular league kits will have the Nike logo, while the Jordan logo will be visible in European matches. It would be a first in football and a surprising step to have a football kit with a brand that originates in basketball on it. However, it could give a lot of European exposure to the Michael Jordan brand.
7. Controversy around Arsenal’s first sleeve sponsor
Over the summer Arsenal announced their first sleeve sponsor, (Visit) Rwanda. The African country hopes to give a boost to tourism by sponsoring the London club. The deal is not without controversy though, as several European countries thought it strange that Rwanda can enter a multi-million dollar sponsorship deal while receiving development funding.
Rwanda’s government countered the criticism by explaining that the funding for the sponsorship deal came entirely from tourism income.
8. US Lecce launches own brand, M908
Serie B club US Lecce has announced that they will launch their own brand, M908, to produce their 2018/19 kits. By doing this the club will miss out on some sponsorship revenue in the short run, but hopes to reap the rewards in the long run.
9. Kits made from recycled ocean plastic
Adidas has once again collaborated with Parley for the Oceans to launch kits made entirely from recycled ocean plastic. Juventus and Manchester United are two of the clubs with the eco-innovative kits, after Bayern Munich and Real Madrid already wore recycled ocean plastic in previous seasons.
10. Dusseldorf uses AR to launch kit
Fortuna Düsseldorf, promoted to the Bundesliga, used augmented reality (AR) to unveil their new away kit. During a firework show at the river Rhine, fans could watch the AR presentation of the new kit through a smartphone app.
Have you heard another interesting story around 2018/2019 kits? Let us know.